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A Word: Mockup
Thursday, March 31, 2011



I heard the word Mockup first time in the movie The Devil Wears Prada. Andy’s task was to deliver a mockup of the Runaway magazine to her boss Miranda. We were shown the mockup which was a thick scrapbook-looking thing.

Mockup for me was intuitive from mocking, so they made mock of their own magazine. I didn’t know why they should, but maybe it was what criticisers said about it which they collected this way, what do I know about the magazine business? It really didn’t matter and I didn’t remember to find out what the word meant.

But then I met the word again in a software prototype program.

And this time it was no mock about what I saw, but they sure was named mockups. I Googled.

” In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes.”
Wikipedia

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