It is hard to find a suitable name for my company.
I know exactly what kind of name I want, but my family disagrees with my suggestions. Now, since there is a small risk that they can be right, I continue to find new ideas a little longer. There is no rush yet.
Everybody tells me to keep it short.
My mom says one word, my husband no more than two. My ideas all have three or four.
And I want the name to be something with trees or forest, because I’ve realized how much I love the Swedish forests and what strength the trees give me.
Now, this may sound silly or overly spiritual, but that’s okay. I prefer that to a name that sound like an ordinary company. And I’m the one that got to spend most time with the name.
And after all, it is still me writing, and my own name to be published, not necessarily my company’s. I still want a good name though.
So these are the names disqualified so far:
- Magic Forest – my first choice. It gave too many hits on Google, and yes, too childish hits.
- Descript – mom’s first choice. Nice idea, de’s-script, but it felt too impersonal. And it was taken.
- Dend – mom’s second choice. It turned out to be a short for a mental disease and a word for stupid.
I want something like “Up-in-a-tree” or “Within-a-tree”, but all my husband said was “seek help” (meaning I was a nutcase thinking those where good names).
And I don’t want it to include “writing” since I then limit my options for the company.
I tried to look for names in the Nordic folklore and the Viking’s mythology, but not very surprising, all the good ones where already taken.
Besides, does “huldra” has any meaning outside Scandinavia? And the ironic with that word is that it is the Norwegian word for what Swedes call “skogsrå”. And I’m not sure I want to be associated with a naked woman walking around in the forest seducing men so they never return home.
So I keep thinking.
And write. It’s the writing that sells after all, isn’t it?