It is hard to find a suitable name for my company.
I know exactly what kind of name I want, but my family disagrees with my suggestions. Now, since there is a small risk that they can be right, I continue to find new ideas a little longer. There is no rush yet.
Everybody tells me to keep it short.
My mom says one word, my husband no more than two. My ideas all have three or four.
And I want the name to be something with trees or forest, because I’ve realized how much I love the Swedish forests and what strength the trees give me.
Now, this may sound silly or overly spiritual, but that’s okay. I prefer that to a name that sound like an ordinary company. And I’m the one that got to spend most time with the name.
And after all, it is still me writing, and my own name to be published, not necessarily my company’s. I still want a good name though.
So these are the names disqualified so far:
- Magic Forest – my first choice. It gave too many hits on Google, and yes, too childish hits.
- Descript – mom’s first choice. Nice idea, de’s-script, but it felt too impersonal. And it was taken.
- Dend – mom’s second choice. It turned out to be a short for a mental disease and a word for stupid.
I want something like “Up-in-a-tree” or “Within-a-tree”, but all my husband said was “seek help” (meaning I was a nutcase thinking those where good names).
And I don’t want it to include “writing” since I then limit my options for the company.
I tried to look for names in the Nordic folklore and the Viking’s mythology, but not very surprising, all the good ones where already taken.
Besides, does “huldra” has any meaning outside Scandinavia? And the ironic with that word is that it is the Norwegian word for what Swedes call “skogsrå”. And I’m not sure I want to be associated with a naked woman walking around in the forest seducing men so they never return home.
So I keep thinking.
And write. It’s the writing that sells after all, isn’t it?
3 comments:
I have two companies. Neither company has made any money but I have high hopes. The naming of these companies Dream Streams LLC and Graffiti Mantis LLC was a long process.
Good luck with your process for naming.
"Limited Liability Company". Now I've learned some - just a little - about American business structures.
I'm going to start an EF "Enskild firma" which means something like personally company. It's a single owned company, suitable if you want it simple and don't need to put a lot of investments and loans in the business. It's the most common business structure in Sweden.
I really like the name of your company "Dream Streams". Two words. Simple and elegant. The other, "Graffiti Mantis", is also a lovely name, and my mind starts to form images of a mantis painting graffiti. Quite fun.
All my ideas sound like my idea of Native American names - like Wind In His Hair, Dances With Wolfs, Thunder In The Stairs (my mom's name for me).
That on the other hand might be exactly what I'm looking for!
Thinking about a name is the most difficult part in this process. This is always very ennoying to me. It takes a way the creative flow of the work itself. I think you should choose one word. Huldra isn't a word that I know from other languages. Be careful though, sometimes a word can have some strange meanings indeed ;-)
Hope you find a suitable name soon!
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